Capstone Project
Co-led a diverse 7 people team of founders, marketers and designers in the capstone project to drive growth of an Edutainment app - Seekho. Included Onboarding and acquisition channels, building new engagement and retention campaigns along with creating an actionable GTM strategy.
Objective: The main objective of this growth project to devise a growth strategy to double Seekho’s revenue in the next 12 months while controlling losses.
We went deep —
- Understanding - Product, Market and Users
- Identified ICPs and user Persona
- Growth Equation and identified growth Levers
- Worked on Onboarding and Engagement levers
- And crafted hooks to turn Seekho into a daily habit
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